Research now shows that an ever-increasing number of customers, including teens and seniors, do their online shopping on their smart phones,even if they are in the same room as their PCs. The Texas Poker Store has developed a mobile site to make shopping for poker supplies quick and easy.
College Station, Texas (PRWEB) July 31, 2012
Texas Poker Store has launched the Mobile Version of their online store for all Droid and I-Phones as well as all Tablets or Pads. This fully functional Mobile application features the complete line of poker products from their existing web-based online store in an easy to use App that allows the end user to navigate through all categories and related products in a quick and simplified manner. “Knowing that Mobile devices have very limited screen space, our priority in designing the Texas Poker Store Mobile site was to make sure that we utilized the space in the most effective manner possible” said Jim Paris, owner and Chief Dealer of TPS.
“Because the Texas Poker Store site is predominantly an e-commerce site specializing in all poker-related products such as poker chips, playing cards, and poker tables, it was important that we delivered a navigation system that would take our customers to the products they want as quickly and effortlessly as possible,” Paris noted. “We didn’t want them to get lost in too many screens. All our products are easily reached from a product tab at the bottom of the Mobile screen that opens to the scrollable product categories and subcategories. You can still search for any product by name or SKUs or even by price range, so whether you’re looking for discounted inexpensive products or high-end luxury items, it’s all available within just a few touches of your Mobile device screens.
“There is absolutely no doubt that smartphones are the future in online purchasing,” Paris stated. “According to Google’s ‘Our Mobile Planet: Global Smartphone Users’ study, 20% of smartphone users purchase on a daily basis, while 14% do so a weekly basis. And, 60% of U.S. smartphone shoppers purchase products or services at least monthly.”
Paris admits that a few of the facts uncovered in the research really surprised him. “The first is that the most productive internet shoppers are seniors. The over-60 crowd shop longer and harder on the internet than any other group and are responsible for most of the high-ticket purchases.”
At the other end of the spectrum are teenage smartphone users. “All I have to do is watch my grandson and his friends to see how readily they make purchases on their phones,” Paris said. “They are easily influenced to buy and they go to websites adapted for their mobile devices because they don’t have the patience to navigate standard web pages on those tiny screens. They want what they want when they want it!
“That research told me that our mobile site could no longer be just a smaller version of our desktop site; we had to design a mobile-friendly site fully optimized for use on smartphones,” Paris continued. “With more people using smartphones than PCs to get online, it follows that they will also shop for their favorite products and make purchases from their phones in ever-increasing numbers.
“Obviously,” said Paris, “the Texas Poker Store wants to make it as easy as possible for them.”
For the original version on PRWeb visit: http://www.prweb.com/releases/2012/7/prweb9747593.htm